Build, Scale & Succeed in Africa.
We understand the unique challenges of building startups in Africa. From infrastructure constraints to regulatory complexity, we provide the hands-on support you need to navigate and thrive.
Building a startup in Africa requires a different approach.
You're not just competing for market share—you're often creating entirely new markets, educating consumers, and building infrastructure along the way.
We understand firsthand the unique challenges: unreliable power and internet, complex multi-country regulations, limited access to funding, currency fluctuations, and the need to build both digital and physical solutions that work in African contexts.
These challenges aren't insurmountable—they just require advisors who understand them. You need partners who know that success in Lagos looks different from success in Nairobi, and that building for Accra requires different strategies than building for Cape Town.
Africa doesn't just need more startups. It needs more successful startups that understand their markets deeply and build solutions that truly work for African consumers.
8 out of 10 African startups fail within their first 5 years
42% fail due to poor market understanding, 38% due to cash flow issues, and 70% struggle to find skilled talent. These aren't failures of ideas—they're failures of support systems.
African startup funding surged 78% in 2025, reaching $1.35 billion
After a difficult period, African startups secured $1.35B in H1 2025—a 78% jump. However, over 80% of funding remains concentrated in just four countries, leaving massive gaps across the continent.
African entrepreneurs are building the solutions that will define the continent's digital future. You're creating jobs, solving real problems, and building businesses that understand the nuanced needs of African markets.
This work matters—and it deserves world-class advisory support.
That's exactly why we built HubFind Collective
An advisory collective designed specifically for African entrepreneurs who refuse to settle for generic advice that doesn't fit their reality.
We've spent years working with African startups across multiple markets. We've seen brilliant ideas fail not because they weren't good enough, but because they lacked the right kind of support—support that truly understood the African context.
We’ve collectively helped grow and scale hundreds of successful businesses across the globe
We've navigated the same regulatory mazes you face. We've built solutions that work when the power goes out. We've figured out how to scale across markets with different currencies, languages, and business cultures.
How We Partner With You
Equity-based partnerships designed for African startup realities, with flexible engagement levels to match your needs.
Strategic Advisory
0.5% - 1% equity, Light touch engagement
For founders who need strategic guidance and network access but want to maintain full control of execution.
Execution Partnership
1% - 2% equity + cash compensation
Deep partnership with weekly involvement in building and scaling your business across African markets.
Enterprise Partnership
2% - 3% equity + cash compensation
Comprehensive partnership with dedicated team resources for startups ready to scale across multiple African markets.
Building Africa's Digital Future Together
We see a future where African startups have access to world-class advisory support that understands their markets, challenges, and opportunities—creating sustainable businesses that solve real problems for African communities.
James
Product Strategy, Operations and Go-To-Market
Emmanuel
Lead Brand Designer & Creative Consultant
Kirk
Lead Systems Architect and Software Engineer
Joseph
Lead Product Designer & UX Strategist
Frequently asked questions
Get answers to burning questions you might be asking yourself, here are some of the most popular ones we curated
HubFind is specifically designed for African startups and combines strategic guidance with hands-on execution. Unlike traditional consulting firms that only provide advice, we roll up our sleeves and work alongside your team to build, ship, and scale your solutions. We understand African market dynamics, infrastructure constraints, and regulatory landscapes because we've navigated them ourselves. Our equity-based partnership model means we're invested in your long-term success, not just short-term consulting fees.
We start with a comprehensive assessment of your startup's current stage, team capabilities, specific challenges, and growth objectives. During our initial consultation, we evaluate your needs for strategic guidance versus hands-on execution support. We also consider your funding situation and how much equity makes sense for your stage. Based on this assessment, we recommend the package that best matches your situation, though we're always open to customizing terms to fit your specific requirements.
We typically take equity stakes that vest over 12 months with monthly vesting at 8.33% per month. We usually receive common stock options or restricted stock, and we include acceleration clauses for successful fundraising or major milestone achievements. All equity terms are clearly documented in our engagement agreement, and we're subject to standard dilution in future funding rounds just like founder equity.
Our primary focus is on Ghana, Nigeria, Kenya, South Africa, Rwanda, and Egypt where we have the deepest market expertise and strongest networks. These six markets represent some of the most dynamic startup ecosystems in Africa and align well with our experience and capabilities. However, we're open to working with exceptional startups from other African countries, especially if they have expansion plans into our core markets. We also help companies expand from their home markets into our focus countries, providing guidance on regulatory requirements, local partnerships, and market-specific strategies.
Either party can terminate our partnership with 90 days written notice. You retain all vested equity while unvested equity is typically forfeited, though we may provide partial acceleration in certain circumstances. We always ensure a smooth transition period and handover of any ongoing projects. If termination occurs without cause on your part, we may accelerate additional vesting as outlined in our agreement. Our goal is always to leave relationships on positive terms since the African startup ecosystem is closely connected.
Our higher-touch packages require significant time investment and sometimes dedicated team members working directly on your business. The Execution Partnership and Enterprise Partnership involve bi-weekly or weekly hands-on collaboration, direct product development participation, and substantial resource allocation from our team. The cash component covers these execution resources and operational costs, while the equity component ensures we remain aligned with your long-term success and company value creation.
We work across various sectors but have particular expertise in fintech, agritech, healthtech, edtech, logistics, and clean energy startups. These sectors align well with solving real African challenges and creating significant impact. We primarily focus on early-stage companies from pre-seed through Series A, though we occasionally provide strategic advisory to growth-stage companies facing specific challenges. We're especially interested in startups building solutions designed for African market realities rather than adapting Western solutions.
The frequency depends on your chosen package. Strategic Advisory involves monthly sessions plus email and phone support. Execution Partnership includes bi-weekly sessions with more regular communication between meetings and 24/7 priority support access. Enterprise Partnership provides continuous collaboration with dedicated team members. We're flexible with communication tools and adapt to your existing workflows, whether that's Slack, WhatsApp, video calls, or in-person meetings for major milestones.
We take confidentiality extremely seriously and all advisors sign comprehensive non-disclosure agreements before any engagement begins. Your startup retains full ownership of all existing and newly developed intellectual property. We may reference our advisory relationship in our marketing materials, but only with your explicit approval and without disclosing confidential business information. Any intellectual property that's jointly developed during our collaboration is owned by your startup, though HubFind retains usage rights for our internal processes and methodologies.Retry
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